Freddie Gebbett

• Own day-to-day operations and team engagement at one of the UK's fastest-growing AI startups — running the office, events and recurring workflows end to end.
• Single-handedly built a comprehensive employee benefits package for board approval — private medical insurance, cycle-to-work, dental, pension and nursery contributions — benchmarking the market, negotiating rates with every provider and securing zero platform fees for the first two years from the chosen benefits platform.
• Taught myself insurance broking and salary-sacrifice mechanics from scratch, pressure-testing the design with a global benefits lead at a 1,500-person company who assumed I had years in the field.
• Automated every recurring operational task using AI and n8n, removing manual overhead and freeing up significant time to redirect towards higher-impact work.

• Averaged 5 calls a day and booked 10–15 meetings a week — consistently the highest volume of meetings of anyone on the team each month across UK & Ireland.
• Transitioned into a closing (AE) role on domestic solar and Air Source Heat Pump (ASHP) leads, holding a 21% close rate and, within three months, the highest closed MRR on the team.
• Moved up to prospecting larger accounts, including some of the UK's largest domestic solar and ASHP providers.
• Stepped across to the commercial side of the business (TNW Energy), owning the full sales cycle — prospected, booked and closed Custom Solar, one of the UK's largest commercial solar installers.

• Achieved 150% of call quota and 133% of meeting quota (target 6, average 8) consistently.
• Set a company record — 7 of 8 accountant meetings booked and attended in a single month, beating the prospect-attendance quota by 113%.
• Built an email outreach strategy with the MD targeting accountant partners, lifting engagement by 15%.
• Ran full-cycle SDR work — cold calling, email campaigns, lead qualification and clean handoff to Account Executives — keeping deals moving and CRM data clean.
• Won the MVP Award three months running (April–June) for consistent quota attainment.

• Building one booking link for tattoo artists — a portfolio, booking and deposit-taking flow in one, replacing the Instagram-DM admin that costs artists their evenings and their no-shows.
• Designing and building it solo, end to end: product, payments, brand and front end.

• Built and ran an AI voice receptionist for UK dental practices with my brother — he led the engineering, I owned go-to-market — onboarding 10+ practices across three London boroughs.
• Answered 1,000+ patient calls and booked 100+ appointments, capturing new patients while front desks were busy or closed.
• Owned everything but the build: market research, positioning, branding, the website and all outbound sales — and picked up enough of the stack alongside him to hold my own on product decisions.
• Wound it down after three months to put the time elsewhere — the full story is on fwg.fyi and LinkedIn.

Upper Second-Class Honours (2:1)

Selected into the top ~1% of 4,000+ applicants for the UK's only startup graduate scheme.

Intensive SDR programme: multi-channel prospecting (cold call, email, LinkedIn) with personalisation, qualification & discovery, managing AE relationships and defining your ICP.